- AI in Senior Living
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- AI Linked to 10,000+ U.S. Job Cuts This Year
AI Linked to 10,000+ U.S. Job Cuts This Year
Our newsletter is here to provide you with AI & senior living news in a bite-sized format so you can quickly read the latest updates. Every issue, we will also provide a new spotlight city to show you wage/salary comps as well as job listings in the senior living industry. This issue, our spotlight city is:
St. Louis, MO
Table of Contents

AI Linked to 10,000+ U.S. Job Cuts This Year
A new report highlights the impact of artificial intelligence on the job market, finding that over 10,000 jobs in the U.S. have been eliminated this year with AI cited as the cause. The analysis by a workforce consulting firm looked at corporate layoff announcements and found many employers explicitly attributing job cuts to the efficiency gains from AI automation. In addition to those 10,000 AI-related layoffs through July, companies cut roughly 20,000 more positions due to other technological innovations. Roles in customer service, data entry, and administrative support are among those being reduced as AI tools handle more of those tasks. The trend, while still relatively small in the context of total employment, is accelerating. It’s raising concerns about how quickly AI could displace certain jobs. At the same time, businesses argue that adopting AI creates new opportunities and that workers with AI skills will be in demand. The report underscores the double-edged sword of AI in the workplace: it can boost productivity and lower costs, but it also means some jobs are being redefined or eliminated as smart machines take on more duties.

AI NEWS
OpenAI’s GPT-5 Set to Launch, Early Testers Praise Its Skills
OpenAI is on the verge of releasing GPT-5, the much-anticipated next generation of its AI model that powered ChatGPT. Early testers under non-disclosure agreements report that GPT-5 excels at coding and solving complex science and math problems. They note that while GPT-5 is an improvement over GPT-4, the leap in capabilities isn’t as dramatic as the jump from GPT-3 to GPT-4. The impending launch has the tech world buzzing with questions about how much smarter and more capable this AI will be. OpenAI’s CEO, Sam Altman, has hinted at new techniques like “test-time compute,” which allow the AI to tap into extra processing power for especially hard tasks. The company faced challenges in training GPT-5, such as limits on available data and hardware issues during the massive compute process. Despite those hurdles, OpenAI’s valuation has skyrocketed (reports suggest investors value it in the hundreds of billions), underscoring the high hopes for GPT-5. The AI community is eagerly watching to see if this new model will set fresh benchmarks in creativity, accuracy, and problem-solving when it goes live in the very near future.
Duolingo Shares Soar on AI-Powered Learning Boom
Language-learning app Duolingo saw its stock jump more than 30% after revealing that new AI-driven features boosted its user growth and revenue. The company raised its financial forecasts, crediting artificial intelligence for helping create more engaging and personalized lessons. Duolingo’s premium “Max” tier – which offers AI-powered conversation practice – attracted many subscribers, lifting average revenue per user. Investors responded enthusiastically to the news, as Duolingo’s quarterly profit and user metrics beat expectations. Executives noted that AI features not only improve learning outcomes for students but also make the app more addictive and effective, keeping learners coming back. The strong results demonstrate how integrating AI into consumer apps can pay off, turning cutting-edge technology into better experiences and business success.
EPAM Boosts Outlook Thanks to AI Services Demand
EPAM Systems, a software and IT services firm, raised its annual revenue and profit forecasts due to a surge in client spending on artificial intelligence projects. The Pennsylvania-based company – which helps businesses with cloud, data, and AI integration – reported higher-than-expected quarterly sales and a healthy pipeline of contracts. EPAM’s leadership noted that companies in finance, healthcare, retail and other industries are investing heavily to become “AI-ready,” and they are leaning on EPAM’s experts to build and support those new AI systems. The strong demand pushed EPAM’s revenue growth into double digits and even drove its stock price up. Executives explained that even in a choppy economy, organizations don’t want to fall behind in the AI race, so many are prioritizing AI initiatives. This trend has positioned EPAM for a banner year, as its services remain in high demand to power the ongoing AI boom.
Google Investing $1B to Train U.S. Students in AI
Google announced a $1 billion initiative to fund artificial intelligence education and job training across the United States. Over the next three years, Google will provide colleges, universities, and nonprofits with free AI courses, software tools, and resources to help students build AI skills. Google’s CEO Sundar Pichai said the goal is to ensure the next generation of American workers is fluent in AI technology. More than 100 public universities (such as Texas A&M and UNC) have already partnered with Google on this effort, and all accredited non-profit colleges are eligible to join. The program will offer AI training certificates and even hands-on access to Google’s advanced AI models and research tools for college students. Google considers today’s students to be the first “AI natives” – a cohort that will enter a workforce where AI know-how is essential. This massive investment comes as tech giants like Google, Microsoft, and Meta compete to lead in AI, and as businesses increasingly seek employees who can harness AI to drive innovation and productivity.
AI-Designed Material Makes Plastic Super Tough
In a scientific breakthrough, researchers at MIT and Duke University used AI to engineer a new kind of plastic that is much harder to crack or break. The team trained a machine learning model to identify special additives (molecules called “mechanophores”) that, when mixed into plastic, allow the material to absorb force and stress. Thanks to the AI’s recommendations, chemists created a polymer that can take a beating – instead of shattering, it flexes and toughens under pressure. In lab tests, plastic samples with the AI-picked additives were far more resistant to tearing compared to normal plastics. This discovery, published in a peer-reviewed journal, shows how AI can dramatically speed up materials innovation. Designing such a durable plastic through trial-and-error would have taken humans many months or years, but the AI combed through countless molecular possibilities in a fraction of the time. The result could lead to stronger car parts, electronics, or medical devices. It’s a vivid example of how artificial intelligence is accelerating the creation of next-generation materials by uncovering novel chemical recipes that humans might not find on their own.
OpenAI Valuation Could Hit $500 Billion in New Deal
ChatGPT creator OpenAI is reportedly in talks for an employee share sale that would value the company at around $500 billion – an astronomical figure for the young AI lab. This potential deal would allow OpenAI’s current and former staff to sell some of their stock to outside investors at that hefty valuation. If it happens, OpenAI’s worth would have leapfrogged from about $300 billion earlier this year to half a trillion dollars. The eye-popping number reflects the feverish optimism around generative AI technology. OpenAI’s revenue has been skyrocketing (the company is said to be on track for $1 billion a month in the near future), and investors are eager to grab a piece of the AI leader. This move would also give employees a chance to cash out some earnings given the company is still privately held. The $500 billion chatter underscores how hot the AI sector has become – OpenAI is now seen as one of the world’s most valuable tech ventures. Industry analysts note that such a valuation will put immense pressure on OpenAI to keep innovating and monetizing AI at a massive scale to live up to the hype.

SENIOR LIVING NEWS
Discovery Senior Living Debuts Luxury “Calligraphy” Communities
Discovery Senior Living, one of the nation’s largest senior housing operators, has launched a new ultra-luxury brand of communities called Calligraphy. The first two Calligraphy communities just opened in California’s Napa Valley and Westwood Village as flagship locations. This new brand is all about high-end living for seniors – blending five-star hotel amenities, intellectual enrichment programs, top-notch wellness services, and elegant design. Discovery’s CEO, Richard Hutchinson, said the company created Calligraphy to meet the needs of older adults who want a sophisticated, vibrant lifestyle in retirement. The plan is to roll out more Calligraphy communities across the country over the next few years. By offering gourmet dining, curated activities, spa-like wellness care, and concierge services, the Calligraphy brand aims to set a new bar for luxury in senior living. It reflects a growing trend of “aging in style,” as affluent baby boomers look for retirement communities that feel more like luxury resorts than traditional senior homes.
LTC Properties to Double its Senior Housing Portfolio
Real estate investment trust LTC Properties announced plans to dramatically expand its senior living holdings, aiming to double the size of its senior housing operating portfolio by the end of 2025. The company has roughly $400 million lined up for acquisitions and development of new senior living communities. LTC’s leadership pointed to strong demand from aging baby boomers and a relative lack of new senior housing construction in the market – conditions that make expansion attractive. With this $400 million investment pipeline, the REIT expects to add multiple assisted living and memory care properties across various states. By boosting its senior housing portfolio (often referred to as “SHOP” for Senior Housing Operating Portfolio), LTC anticipates higher rental income and growth in earnings. This aggressive expansion signals confidence in the sector’s future. As more seniors seek quality housing with care services, companies like LTC are investing heavily to increase capacity and capitalize on favorable demographics.
Atlas Senior Living Enters D.C. Market with Four Communities
Atlas Senior Living, an Alabama-based senior living operator, is expanding into the Washington, D.C. metropolitan area by taking over four communities. This marks Atlas’s first foray into the Mid-Atlantic region, as the company has primarily operated communities in the Southeastern United States until now. The four communities, which offer assisted living and memory care, will now be under Atlas Senior Living’s management. Company officials said this expansion into the D.C. metro is a strategic move to broaden Atlas’s reach and serve more seniors in a high-demand area. The acquired communities will benefit from Atlas’s programming and operational approach, which focuses on personalized care and vibrant resident engagement. The move reflects a larger trend in the industry: regional senior living providers are growing beyond their home territories through acquisitions and new partnerships. By entering the D.C. area market with multiple properties at once, Atlas Senior Living significantly boosts its footprint and positions itself for further growth in the northern East Coast.
$333M Financing Secured for Massive Florida Senior Community
In a sign of investor confidence in upscale senior housing, a new continuing care retirement community (CCRC) planned in Florida has secured $333.5 million in bond financing. The bond issue, underwritten by investment bank Ziegler, will fund the development of a large resort-style senior living campus in the Sunshine State. The upcoming CCRC is designed to offer a full continuum of care – from independent living apartments to assisted living, memory care, and skilled nursing – all in one community. With the financing in place, construction can move forward. Industry observers note that raising over $333 million through bonds for a single senior living project is remarkable and underscores robust demand among retirees in Florida. The community’s developers tout that the campus will include luxurious amenities like multiple dining venues, fitness and wellness centers, and cultural programming, in addition to healthcare services. This major funding deal highlights how capital markets are supporting new senior living construction, especially in popular retirement destinations.
Study: Engagement Tech Prolongs Senior Living Residents’ Stay
A new industry study finds that embracing resident engagement technology can significantly extend how long seniors stay in a retirement community. Senior living operator New Perspective teamed up with software provider LifeLoop to measure the impact of LifeLoop’s engagement platform across 28 communities. Over 15 months, communities that fully integrated LifeLoop – using it for activities scheduling, family communication, and resident wellness tracking – saw the median resident stay length increase by about 172 days (nearly six months). This means residents remained in those communities longer before potentially moving out. Communities with moderate tech use also saw improvements, though the biggest gains came where LifeLoop was most deeply adopted. The research is one of the first to quantify a return on investment for senior living technology in terms of resident retention. New Perspective’s leaders said that more engaged, happier residents are likely to stay longer, and that translates to better occupancy and financial health for the community. The findings encourage other senior living providers to invest in engagement and communication tools as a strategy to boost resident satisfaction and longevity.
Brookdale Hits 80% Occupancy, Raises 2025 Outlook
Brookdale Senior Living, the largest senior living company in the U.S., reported that occupancy across its communities has surpassed the 80% mark – a key milestone that’s improving its finances. In its latest quarterly results, Brookdale’s average occupancy was about 80.1%, up from around 78% a year prior. This higher occupancy, combined with cost controls, allowed Brookdale to increase its profit forecasts for the year. Executives noted that once a senior living community crosses roughly 80% occupancy, each additional resident contributes much more to the bottom line (since fixed costs are largely covered). Brookdale’s interim CEO, Denise Warren, highlighted that the company has seen momentum in move-ins, especially in late spring and into the summer. With more seniors choosing Brookdale’s assisted living and memory care communities, the company expects stronger cash flow and has twice raised its annual guidance in recent quarters. Brookdale’s positive trend is a welcome sign after years of pandemic-related challenges. It suggests that demand for senior housing is rebounding and that the company’s efforts to improve operations and marketing are paying off.
Private Equity Firm Shuts Down Senior Living Unit “Volante”
Inspired Healthcare Capital (IHC), an Arizona-based private equity firm focused on senior housing, is closing its own operating division, Volante Senior Living. IHC had created Volante to manage several senior living communities it owned, rather than hiring an outside operator. However, in the past month IHC announced it is winding down Volante and transferring management of those communities to other established senior living operators. The move comes amid some regulatory scrutiny of IHC’s financial dealings (the firm paused certain investment offerings during a compliance review). By shutting down Volante, IHC is essentially stepping back from direct operations and returning to a role as a passive real estate investor. Industry experts note that running senior living communities requires specific expertise and day-to-day focus, and not all investment firms choose to operate properties themselves. The communities formerly under Volante’s care are expected to continue normal operations under new management companies. IHC’s decision underscores the complexities investors face in senior living and the importance of experienced operators to ensure quality care and stable performance in senior housing assets.
Hire faster and onboard smoother, all while giving your team time back and peace of mind. — ZNest, Winner of the Senior Living 100 Emerging Technology Award

WAGE / SALARY COMPS
St. Louis Spotlight
Below are average full-time wages or salaries for ten common senior living community jobs in the St. Louis area:
Caregiver / Personal Care Aide – Around $14 per hour (approximately $29,000 per year).
Certified Nursing Assistant (CNA) – Around $18 per hour (about $37,000 annually).
Licensed Practical Nurse (LPN) – Approximately $28–$29 per hour (roughly $59,000 per year).
Registered Nurse (RN) – About $38 per hour on average (around $80,000 per year).
Activities Director – Approximately $50,000 per year.
Sales / Marketing Director – Around $55,000 per year on average.
Executive Director (Administrator) – Roughly $85,000 per year (depending on community size and company).
Chef / Cook (Dining Services) – About $18 per hour (approximately $35,000–$40,000 annually) for a head cook or chef in a community.
Maintenance Director / Technician – Roughly $24–$25 per hour (around $50,000+ per year).
Housekeeper / Janitorial Staff – Around $15–$16 per hour (about $32,000 per year).
These figures are general averages for the St. Louis, MO area. Actual wages can vary based on the specific employer, the employee’s experience and certifications, and the level of care at the community (for example, memory care or skilled nursing facilities might offer slightly different pay scales). Comparatively, the minimum wage of $13.75 in the city provides a baseline – most senior living roles, even entry-level, pay above that to attract and retain caring and qualified staff for working with the elderly.

JOB LISTINGS
St. Louis Spotlight
Current full-time senior living job openings in the St. Louis region (posted within the last month, with employers named):
Wait Staff / Server / Room Service Attendant — Mari de Villa Senior Living (Chesterfield, MO)
Dining Room Manager — Cura (Senior Living Dining Services in Kirkwood, MO)
Vice President of Operations – Senior Living — Allegro Management Company (St. Louis, MO)
Business Office Manager — Oak Park Care Center (St. Louis, MO)
Business Office Manager (BOM) — Sherbrooke Village (St. Louis, MO)
Director of Social Services & Admissions — St. Agnes Home (Kirkwood, MO)
Human Resources (HR) Specialist — St. Sophia Health & Rehabilitation Center (Florissant, MO)
Assistant Business Office Manager — Sherbrooke Village (St. Louis, MO)
Senior Help Desk Analyst — MGM Healthcare (Home Office in Creve Coeur, MO)
Caregiver / Personal Care Assistant — WholeHearted HomeCare (St. Louis, MO)
Housekeeping Supervisor — Southview Assisted Living (Affton, MO)
Maintenance Technician — McKnight Place Assisted Living & Memory Care (St. Louis, MO)
Medication Assistant (Memory Care) — Dougherty Ferry Assisted Living & Memory Care (St. Louis, MO)
Memory Care Aide — Arrow Senior Living (Wentzville, MO)
Wellness Nurse (LPN/RN) — Arrow Senior Living (St. Louis, MO)
Activities Director — Arrow Senior Living (St. Louis, MO)
Cook (Dining Services) — Arrow Senior Living (St. Louis, MO)
Operations Coordinator — Arrow Senior Living (O’Fallon, MO)
Resident Assistant (Assisted Living) — Cedarhurst Senior Living (Town & Country, MO)
Licensed Practical Nurse (LPN) — Sunrise Senior Living (Des Peres, MO)
Certified Nursing Assistant (CNA) — Delmar Gardens of Creve Coeur (Creve Coeur, MO)
Registered Nurse (RN) — Ascension Living Nazareth Home (St. Louis, MO)
Executive Director (Assisted Living) — Spectrum Retirement Communities (Creve Coeur, MO)
Sales and Marketing Director — Charter Senior Living of St. Louis Hills (St. Louis, MO)
Nursing Home Administrator — Tutera Senior Living & Health Care (St. Louis, MO)
Director of Reimbursement — StoneBridge Senior Living (St. Charles, MO)
Have a topic you would like us to cover? Or just general suggestions? Please let us know!
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